By now, you're steeped in social media, which is an essential ingredient of your digital marketing for your nonprofit. But as with everything in life, you have to get a little deeper into the details.The paramount rule for nonprofit fundraisers is to create and develop relationships with their donors and supporters. As the adage goes, people give to people.So,...
There's a famous tech story about Steve Jobs related to innovation.One day he walked up to a developer's desk and he placed a manila envelope on it. Then he said to the developer, "Make me a computer that fits in that."What came out of that moment?The Macbook Air.Your Manila EnvelopeI've often written about Steve Jobs because he was a...
"If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him... We need not wait to see what others do." - Mahatma GandhiNot too long ago I posted the following message on Facebook:Seek respect, not attention; it lasts longer.There is real...
According to ISPO News, we make approximately 10,000 decisions a day, and "products that evoke emotions always win." Humans base 90 percent of their decisions on emotion, which when you think about it is an astounding statistic. Nonprofits have a distinct advantage over for-profit businesses in offering their donors a lot of what they need for their decisions, emotion.Fortunately,...
We're soon at the close of another year, and if you're like me, you're keeping your sights focused through the windshield instead of the rearview mirror. The philanthropic sector continues to evolve, as is everything in society because of forces such as wealth, technology, and globalization.When I started my nonprofit more than a decade ago, we were in a...
Working at a nonprofit organization can be challenging. While the mission of the company is rewarding, due to the service-based nature, it can be tough to get the funding you need to successfully market and promote yourself. Here are four ways you can start promoting your nonprofit organization without spending a lot of money.Employ Word-Of-MouthOne of the best advertising...
One of the leading nonprofit resources is Nonprofit Pro. One of the reasons my team and I like them so much is because they provide organizations real, relevant and engaging information that is essential for the current fundraising environment. In other words, they're not providing the same, old and tired solutions for nonprofit challenges.Between November 12th and 14th in...
Facebook may be the king of social media, but it's not the one that people under the age of 30 turn to when they use social networking sites. The social media platform for audiences under 30 is Snapchat. In fact, Facebook continues to lose market share to Snapchat with the younger generations.The following are some of the stats and...
Nonprofit capacity building in the U.S. has emerged from its initial forays into training and technical assistance by Management Support Organizations in the late 1970s and early 1980s into a rich mix of resources. The current national map includes more diversity with (1) a wide range of both generalized and targeted services, (2) covering multiple fields and organizational issues,...
A few days ago I read a post about a small community nonprofit organization that was seeking advice on how to get funding. Creating a nonprofit is tough, and figuring out where to find the money needed to operate it can be a challenge. New charities rarely have any ability to demonstrate that they have the where with all...
