The global apple cider vinegar market size is projected to reach USD 789.37 million by 2028, exhibiting a CAGR of 4.5% during the forecast period. Fortune Business Insights™ shares this information in its report, titled “Apple Cider Vinegar Market Size, Share & COVID-19 Impact Analysis, By Source (Organic and Conventional), By Form (Liquid and Tablet), By Distribution Channel (Hypermarkets/Supermarkets, Online Channels, Traditional Grocery Stores, and Others) and Regional Forecast, 2021-2028”. As per the report, the value of the market stood at USD 561.57 million in 2020. Various enterprises operating in the food and beverages space are leveraging the health benefits of ACV to attain a new customer base. They are using vinegar as a key ingredient for developing their products. For instance, Be Gud beverages, a health and wellness company based in Florida, two new flavor-infused shots of ACV.

What Does the Research Report Offer?

The report comprises a detailed analysis of the various drivers and restraints affecting the demand and supply of the market. In addition to this, it includes insights into the various segments and their current holdings in the market. Apart from this, the report also provides regional analysis based on our research on key geographic locations along with details on the strategies adopted by the key market players.

Driving factor

Increasing Adoption of Superfoods to Drive Growth

Growing health awareness among consumers is driving them to add more functional foods or superfoods to their diet. For instance, according to a survey report published by Datassential in 2019, over 56% of adults have shown an inclination toward superfoods for good health. This rapidly surging trend is driving the global apple cider vinegar market growth. In addition, various enterprises are developing innovative food products using the substance as the key ingredient. For instance, in June 2020, Good Glow, a wellness products company, introduced its new AVC wellness shot diluted and made from wholly organic ingredients. The increasing adoption of such products will further boost the demand.

However, prolonged consumption of AVC could lead to health issues such as tooth decay and acidity. For instance, Dr. Robert H. Shmerling, an associate professor of Harvard medicine, has suggested that excessive consumption of the product could lead to hypokalemia. Such factors are predicted to hinder market growth.

Regional Insights

High Production in the U.S. to Help North America Dominate the Market

The total value of the market in North America stood at USD 277.9 million in 2020. The region is projected to hold the leading apple cider vinegar market share during the forecast period due to high production in the U.S. In addition, new product launches from several manufacturers for the U.S. market are projected to accelerate the demand for AVC in the region. For instance, in February 2021, Garden of Life, one of the leading producers of organic products, collaborated with the actress Alicia Silverstone for the launch of mykind, a new range of apple cider vinegar gummies.

The market in Asia Pacific is estimated to showcase positive growth during the projected timeline. The arrival of new players in the market has given a boost to the market expansion in the region. For instance, Goli Nutrition has opened a new trend in the Indian market space by offering ACV-based gummies in the country.

Key Market Segmentation

We have categorized the market on the basis of source, form, distribution channel, and geography. In terms of source, the market is divided into conventional and organic. Based on form, it is fragmented into liquid and tablet. On the basis of distribution channel, the market is bifurcated into hypermarkets/supermarkets, online channels, traditional grocery stores, and others. Lastly, based on the region, it is segmented into North America, Europe, South America, Asia Pacific, and the Middle East & Africa.

Competitive Landscape

Prominent Players Experimenting with Product Form to Enter New Markets

Prominent enterprises operating in this market are focusing on experimenting with the form of consumption of their product. They are seeking innovative ways to find easier ways of consuming their products. For instance, in 2020, Man Matters, a health and wellness company, introduced ACV gummies in the Indian market. These gummies are aimed to help consumers manage their weight.

Key Industry Developments:

December 2019: Mizkan America, Inc. introduced OSU, a new apple cider vinegar using the Japanese expertise of fermentation. The product was launched in the UK market.

May 2019 – Lost Coast Food Co. Ltd, one of the leading beverage manufacturers in the UK, introduced three new flavors of sparkling apple cider vinegar for potential customers in the country.